Why is Website Redesign is Important

Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales? Well if you’ve been asking yourself these or similar questions perhaps it’s time to commission a redesign for your beloved website. Here are some website redesign benefits Improve brand perception This is a no brainer. We’re talking about design, we’re talking about functionality and above all we’re talking about the user experience. Your website is your shop front, your corporate face, your digital presence online and it should look and operate the best it can. Your website needs to portray your brand positively and consistently with your other brand channels. It typically determines the aesthetic of your other channels, so get this right and everything else should follow. Directly linked with brand perception is consumer trust. If you have a […]