How to choose the right branding company for your business

There’s an abundance of branding agencies out there – all claiming to do the same thing. It can be a bit of a headache when trying to decide which agency is right you. It’s important that you choose a branding agency that understands you, and understands what you’re trying to achieve.

Like lots of things in life, you will be spoilt for choice when carrying out your search. Google will throw up all sorts of search results, so how do you separate the wheat from the chaff?

1. What’s the problem?

For many businesses, it’s easy to know when something needs to change or improve, but it is not necessarily easy to define the specific problem. For branding companies, their enthusiasm and passion should be problem-solving. While chatting to branding agencies, look out for the ones that are able to clearly see the problem you are facing. Furthermore, check whether what you’re looking for is something they are able to help with.

2. What does the future look like?

In some cases, businesses may not have a problem but are looking for a branding agency to help with their progress. It is wise to consider the bigger picture for your business, such as where you want to be in five or ten years’ time. Having a list of goals that you want to achieve in the future can help branding agencies to understand the business needs, and they’ll be in a better position to offer a solution.

3. Why is branding your focus?

You may be redeveloping your whole business, feel that your customer focus has changed or that your brand simply needs a refresh. However, there would have been something that made you focus on branding over anything else. If you can pinpoint that, you give brand agencies a much clearer picture of what you want.

With these three questions clear in your mind, it is time to start narrowing your focus and finding the agencies that can help.

4. Do some research

Checking out the websites of leading brand agencies in Melbourne will help you to get a picture of what they do and how they work. It is wise to read the home page, so you understand what their agency is about and glance over their case studies and past projects. Branding agencies should be proud of their work and will make it easy to find on their website. If you like what they’ve done for a past client, bookmark their site for later.

5. Have a chat

Once you have a list of agencies you like the look of, now is the time to reach out to them. Consider it as a match on a dating site, look out for critical indicators such as how they respond to you, how long it takes for a reply and what they say. For example, do they ask you questions or arrange a free face-to-face chat?

Different styles will work for different people and businesses. It is wise to trust your instinct; if you feel comfortable chatting to a brand agency, then it is more likely that you will enjoy working together. If it is awkward from the beginning, it is likely to remain that way.